More and more companies are moving away from the traditional, linear business model and shifting to platform business models. These enable companies to collaborate agilely within their industries and beyond, as well as develop modern solutions for the distribution of goods and services. New markets and customer segments can be developed more easily. A supporting pillar for the platform business model is digitization. Modern software solutions or the Internet of Things (IoT), with its high degree of connectivity, offer multi-layered opportunities.
In addition, another factor is crucial: flexibility. Because where the framework conditions are changing rapidly and the requirements of users are becoming increasingly diversified, this is precisely what is becoming more and more important. A comprehensive range of different services or products enables agile alignment with short-term processes and creates a stable framework for innovations. Depending on current needs, services can be added or removed. This principle, known as Software as a Service (Saas), is made possible by digitization and the associated platform model.
Not only in B2B, but also in B2C, customers have advantages through the platform economy. Well-known platforms such as Amazon, Meta or Microsoft noticeably simplify everyday life in many areas. But there is also potential for smaller companies. This business model enables them to offer more individual solutions to their own target group.
FUTURE CANDY platform expert and Managing Director Max gives inspiring keynotes around the topic of platform economies. Together with your team, you can develop this inspiration into effective, sustainable business models in our Inspiration LAb.
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