Trends in focus:
what matters now

2026 is the year humanoid robots leave the lab. Tesla is planning tens of thousands of Optimus units, manufacturers like Unitree, Agibot and Figure AI are scaling production, and prices are moving toward the range of a mid-size car for the first time.

The first deployments are in factories and logistics centers, but the real change comes afterwards: bipedal machines built for environments made for humans, stairs, doors, workbenches. For hospitality, retail and care, this becomes real in the coming years.

In our showroom you can already experience humanoid robots like the Agibot A2 live today.

The chatbot was just the beginning. AI agents now handle multi-step tasks on their own: they research, plan, book, write code and coordinate with other agents, without a human triggering every step.

For companies, the question shifts from „How do we use ChatGPT?" to „Which processes do we hand to agents, and how do we keep control?" Whoever starts testing agent workflows in 2026 builds the head start that makes the difference in two years.

Automation yes, but not as a black box. AI takes on more and more process steps, but at the critical points the human stays in the loop: reviewing, approving, escalating, taking responsibility. This creates automation with control instead of blind trust in the machine.

Especially for regulated industries, banks, insurers, health insurers, public administration, this is the realistic way to use AI productively without giving up quality, data protection or responsibility. The art lies in process design: which steps do we automate, and where does the human sit?

The most exciting development happens where agentic AI and robotics grow together. AI models become the „brains" of physical systems: vehicles, drones, machines and robots that perceive their environment, understand it and act in it autonomously.

This takes AI off the screen and makes it part of production, logistics and everyday life. For industrial companies, physical AI is probably the trend with the greatest leverage of the decade, because it connects software intelligence with real value creation.

Test before you build. With digital twins, 3D environments and real-time data, plants, factories and entire supply chains are mapped virtually; changes can be played through before anything is physically rebuilt.

For industry, logistics and construction, this fundamentally changes planning, training, maintenance and decision-making: mistakes happen in the simulation instead of on the shop floor. Whoever maps their processes digitally today saves tomorrow at the most expensive point, the real implementation.

After years of announcements, smart glasses have arrived. Second-generation Meta Ray-Ban, Even Realities and a whole wave of new manufacturers show: displays in your field of view, AI assistance and real-time translation now work in everyday-ready glasses, no longer in bulky headsets.

Live translation in particular changes everyday work: conversations across language barriers, subtitles right in your field of view. What the smartphone was for the 2010s, smart glasses could become for the coming years.

You can test the most exciting models, from Meta Ray-Ban to Even Realities, with us.

Interaction detaches from the screen. Voice, gestures, AR glasses, spatial displays and AI assistants change how people deal with digital systems; the interface understands the situation instead of waiting for input.

Apple Vision Pro, smart glasses, voice and AI agents are growing together into a new pattern: contextual interfaces that adapt to people instead of the other way around. For products and services this means: whoever only thinks in apps thinks too small.

Digital content no longer needs a screen. Holographic and volumetric displays show products, avatars, data models or training content freely in space, with a wow effect no flat screen can create.

For trade show booths, showrooms and product presentations this is a powerful tool: complex content becomes spatially tangible and sticks in the mind. In our showroom you can experience holographic displays live.

The space recognizes what's happening. Sensors, cameras and connected systems make smart homes, shops, offices and public spaces context-aware; they respond to behavior and situation instead of standing by passively.

Passive surfaces become active systems: the camera recognizes the need, the screen responds, the AI suggests the next step. For retail, smart city and mobility, this creates a new generation of experiences and services.

Work isn't just becoming more digital, but more spatial. Mixed reality, virtual spaces and new input devices connect digital content with real environments: trainings, meetings, service processes and showrooms gain a third dimension.

From Vision Pro training to collaboration in virtual space, the technology has become everyday-ready. The interesting question now is which processes really benefit from immersion and which a screen does better.

AI changes roles faster than classic training can keep up. What's in demand is AI literacy, prompting, an understanding of agents, data logic and prototyping, skills that bring new tools safely and productively into everyday work.

Companies that enable their teams now turn technology hype into real productivity gains. What counts is practice over theory: trying things out, clarifying responsibility, embedding innovation methods in everyday work.

The 65+ generation is redefining aging, active, connected and tech-savvy. Longevity tech was one of the big topics at CES 2026: wearables for prevention, AI-supported health companions and technologies that enable independence instead of managing the need for care.

The change of perspective is key: away from the deficit model of aging, toward products and services for people who want to stay healthy, mobile and in the middle of life for longer. A billion-euro market that many companies still underestimate.

Reuse instead of throw away, and make money doing it. Products, materials and services are consistently designed for repair, recycling and resource efficiency. Technology makes material flows truly visible and controllable for the first time.

For retail, industry, energy and consumer brands, the circular economy becomes economically attractive rather than just regulatorily necessary: waste becomes raw material, repair becomes customer loyalty, transparency becomes brand value.

Sustainability moves from a nice-to-have to measurable infrastructure. With the EU's digital product passport, from 2026/2027 it will be documented step by step what products are made of, where they come from and how they can be repaired and recycled, starting with batteries, with further product groups to follow.

For companies this is more than a compliance task: whoever makes their supply chain transparent early gains trust with customers and partners, and is prepared when the recommendation becomes a requirement.