ZURGAMS EVENT
"With FUTURE CANDY we could take a look into the future and try out the newest technologies directly. In the communications industry in particular it is important to always know the latest trends, so we can advise our clients as well as possible." – project team of the advertising and market communication trade group
The Challenge.
The task
we faced.
How can the trade fair appearance of the advertising and market communication trade group be made even more interactive? What influence will new technologies have on familiar apprenticeships and industries?
The Solution.
Was wir daraus
gemacht haben.
Designing an interactive masterclass. Integrating the newest technologies into the stand of the advertising and market communication trade group.
The Vorarlberg careers fair 2021: five exhibition halls with over 80 apprenticeships. From joinery through fitness coaching to programming, current training opportunities were presented. The advertising and market communication trade group was part of it too, aiming to inspire committed young talent. Just how broad the fields of work of a media specialist will be in future was also shown by the FUTURE CANDY technologies integrated into the stand. Visitors could draw in augmented reality or create 3D models. Virtual reality gave them the chance to experience new worlds. Whether a balancing act along a plank 200 metres up, or travelling in seconds by telepresence robot from the fairground on Lake Constance to the FUTURE CANDY office in Hamburg – some very exciting experiences awaited the young people. During the FUTURE CANDY masterclasses, the business relevance of these technologies moved into focus. In the 90-minute sessions, the trends driving the use of technologies such as AR and VR were presented. A deep dive into the future: where will these megatrends lead us, and what can (and should) employees in every industry do today to be fit for that future?
What stuck
in the end.
Visitors to the masterclass were made familiar with the most defining trends of our time and their effects on various industries. Participants were given the chance to judge the possible uses of new technologies for themselves. Visitors to the careers fair could test the technologies thoroughly as well.
Our Products
What we put
to work here.
Products by FUTURE CANDY – put to work on the future topics that mattered in this project.
Products used
Tech Events
Formats that wow.
From concept to showtime: events and tech experiences that let your audience touch the future.
Learn more
Keynotes
The future on your stage.
Nick Sohnemann & Roman Weishäupl activate your audience for what's next.
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Innovation Consulting
Innovation that ships.
Strategy, delivery and transformation. We turn trends into solid roadmaps and real projects.
Learn moreHow we did it.
From the first idea
to a finished result.
3 steps, how FUTURE CANDY delivers a project like this.
We clarify what the event should trigger and develop a format that lets your audience touch the future.
Selecting the stations and technologies, staging and production, until everything runs smoothly on site.
On event day we run the stations live, host, and make technology tangible for the guests.
Planning something similar?
We show you on a real use case what's possible today, from the first idea to a finished result.