TRENDCOM FESTIVAL 2021
FUTURE CANDY as a guest at trendCOM 21. The festival took place not only live but also in hybrid form, in virtual reality and online sessions.
The Challenge.
The task
we faced.
What innovative possibilities are there for communication and collaboration? How can visitors be made familiar with the technologies involved?
The Solution.
Was wir daraus
gemacht haben.
Delivering an interactive talk in virtual reality. Training participants in using the hardware involved.
More than 40 sessions, over 25 speakers, 400 minutes of exclusive content and a unique community of 500 participants from all over Germany – that was trendCOM 21. The hybrid event focused on current trends in communication. Communication, presentation and collaboration with digital tools were especially prominent. Perfect conditions, then, for experiencing what alternatives there are to dull Zoom calls. For a selected group of 30 participants, FUTURE CANDY provided virtual reality headsets in advance and trained them in their use. During the festival, the keynote by our founder Nick Sohnemann could take place in a virtual auditorium – with participants spread across Germany. A virtual get-together followed, at which Nick exchanged views with participants and answered their questions.
What stuck
in the end.
Participants learned how to work with VR headsets and could form their own picture of what the technology can already do today. In a rousing keynote they were briefed on the challenges heading for their industry.
Our Products
What we put
to work here.
Products by FUTURE CANDY – put to work on the future topics that mattered in this project.
Products used

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Learn moreHow we did it.
From the first idea
to a finished result.
3 steps, how FUTURE CANDY delivers a project like this.
We clarify what experience should emerge and which technology carries the message most strongly.
Building the experience, from hardware to staging, and integrating it into your context.
The experience goes live: visitors experience future technology directly and with their own hands.
Planning something similar?
We show you on a real use case what's possible today, from the first idea to a finished result.