Deutsche Telekom – creative gadgets & holography on tour
From March to May 2026, FUTURE CANDY toured Germany and Austria together with Deutsche Telekom. In our luggage: two interactive tech stations that do not just show innovation but make it something you can touch – personalised live branding in the Creative Gadget Lab, and the holographic advertising surface HoloWall 6.
The Challenge.
The task
we faced.
Making innovation experienceable at B2B events – low-threshold, interactive and with a personalised takeaway for every visitor.
The Solution.
Was wir daraus
gemacht haben.
Two tech stations – the Creative Gadget Lab with personalised live branding, and the holographic advertising surface HoloWall 6 as a visual eye-catcher.
DIGITAL X is Europe's largest digitalisation initiative, launched by Deutsche Telekom. Under the motto "Digital Heartbeat – the pulse of your region", the 2026 regional editions brought innovation directly into the cities and to the people there. FUTURE CANDY was on site at all six locations, with the aim of making innovation tangible. Two stations, one goal: innovation you can touch. Instead of a pure product show, FUTURE CANDY went for participation: two curated technology stations made Telekom's innovative strength physically tangible at every location. Station 1: Creative Gadget Lab – personalised branding, live. The most popular point on the stand: here visitors designed their own Telekom goodie. Two technologies, one experience. AI-driven laser engraver – goodies such as cable organisers, water bottles and keyrings were given individual Telekom branding on site, each piece a one-off to take away. Engraving ran continuously, with over 500 personalised goodies per location. Prinker S – washable tattoos. Individual, skin-friendly Telekom tattoos at the push of a button, temporary and washable. Low-threshold, playful and made for photos: the perfect icebreaker on the stand. Station 2: HoloWall 6 – holographic advertising surface. A large-format holographic display wall (157 × 111 cm) staged Telekom messages as a freely floating 3D animation on a loop. Advertising that detaches from the flat screen and appears to float in space – the visual eye-catcher and the highlight of the area. Conclusion: the tour proved the point that anyone who wants to grasp innovation has to touch it. What remains? A personalised goodie in your hand, an eye-catching moment in front of the HoloWall – and a brand that sticks in the memory.
What stuck
in the end.
Stand visitors become participants. Personalised goodies to take away and a holographic highlight that stays in the memory beyond the event day.
Our Products
What we put
to work here.
Products by FUTURE CANDY – put to work on the future topics that mattered in this project.
Products used
Tech Events
Formats that wow.
From concept to showtime: events and tech experiences that let your audience touch the future.
Learn more
Keynotes
The future on your stage.
Nick Sohnemann & Roman Weishäupl activate your audience for what's next.
Learn more
Innovation Consulting
Innovation that ships.
Strategy, delivery and transformation. We turn trends into solid roadmaps and real projects.
Learn moreHow we did it.
From the first idea
to a finished result.
3 steps, how FUTURE CANDY delivers a project like this.
We clarify what the event should trigger and develop a format that lets your audience touch the future.
Selecting the stations and technologies, staging and production, until everything runs smoothly on site.
On event day we run the stations live, host, and make technology tangible for the guests.
Planning something similar?
We show you on a real use case what's possible today, from the first idea to a finished result.