Reemtsma – metaverse experience
Reemtsma goes digital. After Reemtsma, the tobacco company from Hamburg, held a digitalisation day for its employees, FUTURE CANDY showed the tobacco giant what the future can look like through digitalisation. Equipped with VR headsets, FUTURE CANDY offered insights into the metaverse in the form of interactive training.
The Challenge.
The task
we faced.
The metaverse is becoming ever more public, but what exactly does it mean and how can it be used?
The Solution.
Was wir daraus
gemacht haben.
A guided, facilitated metaverse experience with several VR headsets at the company's own site. Beforehand, our innovation managers gave a keynote on the current understanding of the metaverse.
FUTURE CANDY visited Reemtsma in Hamburg to give the company a first insight into the world of the metaverse. The experience started with a knowledge round and a keynote in which FUTURE CANDY answered open questions about the metaverse and gave a first look at virtual worlds. Keynote content: 1) What is the metaverse and where does it come from? 2) How far has the development of the metaverse progressed? 3) How is the metaverse already being used by companies today? To make it all clearer and easier to grasp, we took participants on an excursion into the metaverse. For that we used the metaverse application "Spatial", where participants got their first look at a room designed by FUTURE CANDY. It worked like this: they received a briefing on operating the VR headsets. Participants could then choose an avatar and try out the functions for themselves. Once the basics were clear to everyone, we made an excursion into the public world to bring the metaverse closer to them. At the end there was a feedback round on how participants had found it and what they could take away from the metaverse experience for themselves.
What stuck
in the end.
Reemtsma's employees were able to gather their own first experience of operating VR headsets and the metaverse. The keynote and the facilitated metaverse experience gave participants a general basic understanding.
Our Products
What we put
to work here.
Products by FUTURE CANDY – put to work on the future topics that mattered in this project.
Products used
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Learn moreHow we did it.
From the first idea
to a finished result.
3 steps, how FUTURE CANDY delivers a project like this.
We clarify what experience should emerge and which technology carries the message most strongly.
Building the experience, from hardware to staging, and integrating it into your context.
The experience goes live: visitors experience future technology directly and with their own hands.
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