Red Bull Basement 2022
Red Bull Basement Hamburg took place this year at the Factory Hammerbrooklyn. FUTURE CANDY supported the delivery of a virtual experience space for participants.
The Challenge.
The task
we faced.
How do you give participants a brief, engaging insight into what current metaverse applications can do?
The Solution.
Was wir daraus
gemacht haben.
A virtual showroom in a bespoke design that all participants can visit with a personal avatar.
Red Bull Basement gives young entrepreneurs and tech enthusiasts the chance to network and take inspiration from workshops, keynotes and interactive experiences around sustainability, technology and founding a company. The FUTURE CANDY team prepared an interactive "metaverse experience" that the event's 400 participants could dive into. Participants received a short introduction to using the Oculus Quest 2 VR headset – after that it was off into the virtual showroom with a personalised avatar. Alongside various Red Bull exhibits and an interactive selfie wall, visitors could view an exhibition of previous global Red Bull Basement winners and talk to them about their projects.
What stuck
in the end.
Visitors understand the current state of development of metaverse applications. They learn how to operate these applications and the hardware that goes with them.
Our Products
What we put
to work here.
Products by FUTURE CANDY – put to work on the future topics that mattered in this project.
Products used
Tech Events
Formats that wow.
From concept to showtime: events and tech experiences that let your audience touch the future.
Learn more
Keynotes
The future on your stage.
Nick Sohnemann & Roman Weishäupl activate your audience for what's next.
Learn more
Innovation Consulting
Innovation that ships.
Strategy, delivery and transformation. We turn trends into solid roadmaps and real projects.
Learn moreHow we did it.
From the first idea
to a finished result.
3 steps, how FUTURE CANDY delivers a project like this.
We clarify what the event should trigger and develop a format that lets your audience touch the future.
Selecting the stations and technologies, staging and production, until everything runs smoothly on site.
On event day we run the stations live, host, and make technology tangible for the guests.
Planning something similar?
We show you on a real use case what's possible today, from the first idea to a finished result.