Metaverse experience for Roche

The trend topic of the metaverse is familiar to everyone these days. Even so, you cannot fully understand the metaverse without having been there once – and for longer than 10 minutes.

In groups of up to 15 participants, each person was equipped with an Oculus Quest 2 for an hour. Together they visited various Spatial rooms in order to learn how to handle the VR headset and controllers while also understanding business use cases in the metaverse.

As part of the "E-L Digital & Growth Marketing Summit 2022" in Prague, Roche's marketing team came together from various countries. Various masterclasses took place across the day, among them our metaverse experience, in which each group interacted with the Oculus Quest 2 for an hour and could meet their colleagues in the metaverse. Along the way they learned important functions such as moving through VR worlds, interacting with colleagues and showing 3D models. In total three to four Spatial rooms were visited, illustrating how other companies such as Vogue use the metaverse for marketing purposes. Beyond the metaverse experience, Nick Sohnemann's keynote "What the fu** is the Metaverse?" contributed to a shared understanding of the hot topic.