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Projects/FUTURE CANDY
Innovation JourneyHamburg

Two days in Hamburg for Kreissparkasse Diepholz

Client
Kreissparkasse Diepholz
Format
Innovation Journey · 2 days
Date
28/29 April 2026
Participants
30 board members & division heads

Innovation kann man
nicht vortragen.
Man muss sie besuchen.

Kreissparkasse Diepholz wanted to open its entire leadership level to the future – not with an impulse talk in its own building, but outside, at companies going through that change themselves.

FUTURE CANDY organised the whole trip: selecting and approaching the hosts, scheduling, shuttles, hotel, catering and the framing content of a kick-off and closing workshop. From a longlist of Hamburg companies – from Airbus through Beiersdorf to FC St. Pauli – a programme was curated that is deliberately outside the sector: a savings bank learns more from a newsroom and a logistics AI start-up than from the next bank.

The contact on the client side was Claus Nordsieck, member of the board and responsible for transformation. The group was accompanied by Nick Sohnemann and Kira Weisgerber.

The Challenge.

What can a savings bank learn from an ad agency?

A regional bank is under the same pressure as everyone else: customer expectations are shifting, AI is changing processes, and the organisation is meant to keep up. The answers to that are rarely found within your own industry.

The task was therefore to build a programme that produces transferability rather than amazement. Every visit was chosen around a concrete question. How do you organise research that only pays off in ten years (ZAL)? How does a long-established brand renew itself without losing its core (DIE ZEIT)? How do you scale customer centricity (OTTO)? And what does automation through AI agents look like when it is already running productively today (ZAUBER)?

So that this would not end up as a loose bunch of impressions, two workshops framed the trip: at the start the group's goals were captured, at the end the transfer to its own business model was worked out.

The payoff

What stuck
in the end.

A savings bank learns more about customer centricity at OTTO and more about change at DIE ZEIT than at the next bank. That is exactly why the longlist is deliberately curated outside the sector.

At ZAUBER, AI agents run productively in sea and air freight – not as a pilot but in day-to-day business. For a bank with many document-heavy processes, that is the most tangible stop on the programme.

Kick-off and closing are not decoration: at the start the group defines what it will look out for, at the end it translates what it has seen into its own plans. That is what separates an innovation journey from a factory tour.

Was die Gruppe
mitgenommen hat.

The stated aim of the trip: hands-on insights into innovative business models and current future topics from different industries. Not as theory, but as best cases – how companies deal with constant change and bring their employees along.

A leadership team takes four things away from a trip like this: an opened mindset, exchange with people who otherwise never appear in the calendar, many start-ups and corporates at once in a short time – and the transfer to its own business model, captured in writing in the closing workshop.

Because the whole group travelled together – board members and division heads side by side – something else emerged that an in-house workshop rarely achieves: a shared frame of reference. Anyone who has seen the same eight companies over two days discusses their own strategy differently afterwards.

The format behind it – curated visits, a fixed workshop frame, everything organised – is the same one we use to travel to China, Silicon Valley or Heilbronn: our innovation journeys.

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