Unconventional B2B marketing: our humanoid host at B2X
At B2X – The Unconference in Cologne in September 2025, we showed how B2B marketing can be rethought. With our humanoid robot Mirokai we didn't just greet visitors, we drew them into the experience.
Make B2B marketing experiential, emotional and interactive – no standard talks, but direct exchange and surprising impulses
Deploying Mirokai, a humanoid robot, as an interactive conversation partner and stage guest
Visitors were picked up directly, given information and invited to interact – the robot as host created unforgettable conversation moments and made B2B marketing emotionally tangible.
The Challenge.
Make B2B marketing experiential, emotional and interactive – no standard talks, real exchange instead.
At B2X – The Unconference in Cologne in September 2025, we showed how B2B marketing can be rethought. With our humanoid robot Mirokai we didn't just greet visitors, we introduced them to the world of DIGITAL X in an interactive way.
Welcome at the entrance: Mirokai greeted attendees warmly, set the tone for B2X and DIGITAL X and shared first details about the program.
Stage presence: on stage Mirokai introduced itself, interacted with the audience and answered questions live, a technical highlight that opened the unconference in an emotional and playful way.
Interactive communication: the robot created personal moments, surprised people and made taking part directly tangible.
The Solution.
What we made
of it.
At the B2X unconference, Mirokai replaced the classic host, interactive, playful, unforgettable.
An exclusive kick-off event as part of the DIGITAL X Focus Edition. Focus on interactive sessions, networking as equals and radical impulses.
What we built.
A robot
as host.
The humanoid robot greeted attendees at the entrance, set the tone for B2X and shared first details about the program, an unexpected first impression.
Mirokai introduced itself on stage, interacted with the audience and answered questions live, a technical highlight that opened the unconference on an emotional note.
Throughout the event Mirokai created personal encounters, surprised visitors and made technology directly tangible, beyond any talk.
Our Products
What we put
to work here.
FUTURE CANDY products, applied to the future topics that matter for this project.
Products used
Tech Events
Formats that wow.
From concept to showtime: events and tech experiences that let your audience touch the future.
Learn more
Keynotes
The future on your stage.
Nick Sohnemann & Roman Weishäupl activate your audience for what's next.
Learn more
Pioneer Technologies
The world's newest, made tangible.
We work with the very newest technologies in the world and make them usable for you.
Learn moreRelevant trends
Pepper is just the beginning. We make humanoid systems tangible, tied directly to your industry.
Learn more
From strategy to delivery: AI that creates real impact inside your company.
Learn moreWhat stuck
in the end.
Visitors were picked up directly, given information and invited to interact, the robot as host created unforgettable conversation moments and made B2B marketing emotionally tangible.
How we did it.
From the first idea
to an experience on site.
3 steps, how FUTURE CANDY delivers an event like this.
We clarify what the event should trigger and develop a format that lets your guests touch the future.
Selecting the technologies and humanoid systems, programming and production, until the appearance runs smoothly on site.
On event day we run the appearance live, host, and make technology tangible for the guests.
Planning something similar?
We show you on a real use case what's possible today, from the first idea to a finished result.
