Hays Marketing Summit 2022

Getting a company's entire marketing department excited about a range of innovation topics.

A one-day event with six tailored masterclasses and keynotes on focused, innovative topics. Interactive elements and teamwork deepen understanding and make the content tangible.

The six masterclasses for the Hays Marketing Summit on July 7, 2022 in Frankfurt Offenbach were one of our biggest projects in the first half of 2022. The entire FUTURE CANDY team was involved in planning and delivery, which brought a concentrated dose of expert knowledge and innovation spirit. The event focused on innovative methods in the New Work context. 120 participants explored inspiring, innovative topics across six specific workshops. In under 60 minutes each, successful methods and strategies for the working world of tomorrow were presented. The topics were split into the following sessions, prepared and run by the matching experts on our team: How to innovate - getting to know and trying out innovation methods; App Building I - what is an app, how is it built and what do you need to watch out for?; App Building II - build your own app in just 45 minutes; Artificial intelligence explained and hands-on; F*ck ups and a culture of mistakes; Digital Freaks - the expanse of the visible and invisible internet: what happens in the deep and dark web? All masterclasses ran in parallel and the groups moved from topic to topic. In designing every session we always aimed for a stimulating mix of input, fascination and interaction. Participants not only heard exciting talks from Nick Sohnemann and Maximilian Böger on the internet or f*ck ups, but also got a live look at the latest developments in AI and robotics with Tobias Kunz. Lars Kofahl and Nicklas Heublein shared the knowledge and tools for building your own quiz app. Especially lasting was the masterclass by Franziska Palmberger and Jasmin Krug, in which all groups tried three different innovation methods that are now part of their daily work. A test course with e-go-karts, e-scooters, balancing boards and various innovative mobility gadgets, like a self-driving suitcase or a Segway with a follow-me function, kept people moving. The response from HAYS AG and all participants to the whole event was overwhelmingly positive and showed that the courage to take on a complex, elaborate concept pays off. The exclusive masterclasses were tailored precisely to HAYS AG's needs and won people over with a strong share of interaction. We were able to give every guest at the HAYS MARKETING SUMMIT 2022 a comprehensive overview that keeps working well beyond the day.