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Projects/Goodyear
TECH FLAT

Remote workshop

Client
Goodyear
Format
TECH FLAT
Timeframe
March 2021
Contact
FUTURE CANDY Team

The Challenge.

Where we started.

Understanding how mobility is changing through the use of big data, and which new services are emerging in this area.

What we
did.

Regular virtual innovation journeys for the European innovation team of 25 people.

What it
achieved.

Putting the new insights to work for their end customers (B2B and B2C) and their fleet business. In detail: these founders and managers shared their own perspectives and gave deep insights into how their visions developed, from the first ideas through to effective business models. Through this journey, run via Microsoft Teams and the Miro whiteboard, FUTURE CANDY set out to convey a particular mindset to Goodyear, to change the company's way of thinking and broaden employees' horizons through an understanding of inspiring companies. These insights are essential for improving existing products as well as developing new ones. Because FUTURE CANDY believes innovation begins with inspiration.

Planning something similar?

We show you on a real use case what's possible today, from the first idea to a finished result.