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Projects/Goodyear
Education

Presentation and live experience in the metaverse

Client
Goodyear
Format
Education
Timeframe
January 2022
Contact
FUTURE CANDY Team

The Challenge.

Where we started.

How do you bring virtual reality closer to a large corporation and establish the technology there?

What we
did.

Running a training session covering every aspect of virtual reality.

The metaverse gained relevance at the latest when Facebook renamed itself Meta. In future, individuals and companies alike will engage with the topic ever more strongly and implement the metaverse into their own structures. Even so, the metaverse is new territory for many people and companies.

Goodyear, one of the world's largest tyre manufacturers, took up the topic and asked what the metaverse is and how it could best be put to use.

To build a basic understanding of the technologies, a presentation conveyed the most important information about virtual reality and a definition of the metaverse.

But because trying and experiencing technology leaves a stronger impression than a presentation, employees tested the metaverse themselves. They were given virtual reality headsets and a deeper journey into various metaverse applications.

What it
achieved.

Participants were able to form a picture of how virtual reality works and how it feels. They received information about the metaverse and learned what benefits and possible applications it holds for their company.

Planning something similar?

We show you on a real use case what's possible today, from the first idea to a finished result.