Goodyear Innovation Journey 2022
Together with the Goodyear Tire & Rubber Company we explored Berlin on this year's innovation journey, a hotspot of the German start-up scene.
The Challenge.
The task
we faced.
Setting a company up for innovation is becoming increasingly challenging, which makes inspiration ever more important.
The Solution.
Was wir daraus
gemacht haben.
An innovation journey visiting start-ups and the innovative teams of large corporations.
Together with an innovation team from tyre manufacturer Goodyear, this year's innovation journey went to Berlin. There they were offered a mix of different companies and start-ups, giving all participants an insight into large, established firms as well as new business ideas and teams. The range of topics was broad too. The team and our innovation experts visited start-ups focused on artificial intelligence and corporates including the AUDI Denkwerkstatt and the EDEKA Food Tech Campus. The companies offered inspiring insights into internal innovation processes and exciting products. Beyond that they conveyed the mindset, the spirit of the teams, which is essential for innovating successfully. Alongside the success stories, the Goodyear team was able to get an impression of the companies' challenges. The companies reported on internal and external factors that make their path towards the future harder – and how they turned those challenges into learnings. Because mistakes and challenges are at the core of innovation. FUTURE CANDY founder and Managing Director Nick and Innovation Manager Jasmin accompanied the journey and gave relevant input at every appointment. They supported the Goodyear team in evaluating the impressions gathered. Because it is not only the input from the companies that matters; placing it in context and thinking it further is an important part of innovation processes. That is why thorough preparation and follow-up by FUTURE CANDY is another element of our journeys. This individually planned trip was a valuable experience for Goodyear and gave all participants suggestions and ideas for the future of their company. We were able to address company-relevant topics and prompt specific ideas.
What stuck
in the end.
The Goodyear team was able to derive its own learnings and came to understand how other companies develop innovation and deal with problems or failed projects.
Our Products
What we put
to work here.
Products by FUTURE CANDY – put to work on the future topics that mattered in this project.
Products used
Innovation Journeys
Experience the future where it's made.
Curated trips to Silicon Valley, Asia and the world's innovation hotspots.
Learn more
Innovation Consulting
Innovation that ships.
Strategy, delivery and transformation. We turn trends into solid roadmaps and real projects.
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Keynotes
The future on your stage.
Nick Sohnemann & Roman Weishäupl activate your audience for what's next.
Learn moreHow we did it.
From the first idea
to a finished result.
4 steps, how FUTURE CANDY delivers a project like this.
Together we define the destination and focus areas, matched to your strategic questions and your industry.
Selecting and booking visits to companies, startups and research; building a dense, relevant program.
FUTURE CANDY accompanies the delegation, puts what you see into context and translates impressions into impulses for your company.
Following up on the learnings and translating them into concrete next steps for your own innovation work.
Planning something similar?
We show you on a real use case what's possible today, from the first idea to a finished result.