FROSTA AI workshop
Artificial intelligence is on everyone's lips. That is why the FROSTA marketing team came together to understand the opportunities and risks and to try AI out for themselves. Together with OMR Education we therefore designed a workshop that makes the possibilities of AI tangible for everyday work.
The Challenge.
The task
we faced.
Every company currently faces the challenge of working out how to use AI for more efficiency and creativity. At the same time it is very important to understand the risks as well.
The Solution.
Was wir daraus
gemacht haben.
The solution: a joint workshop with OMR Education to convey knowledge, with a play session in which every participant tries out AI tools themselves.
Working with OMR Education, FUTURE CANDY gave the FROSTA marketing team an overview of artificial intelligence in a half-day workshop. The OMR premises offered plenty of space to convey the full scope of AI to the participants. First they were given an insight into how other companies use AI for marketing campaigns and what opportunities exist. Potential risks and current examples of them were then covered as well. A play session followed in which participants independently developed a campaign using ChatGPT, Midjourney and ElevenLabs. After the participants presented their results there was a vote and a closing discussion of the learnings and questions from the workshop.
What stuck
in the end.
Employees learn independently what they can sensibly use AI tools for and what to watch out for. That creates a basis for developing first ideas for using AI inside the company.
Our Products
What we put
to work here.
Products by FUTURE CANDY – put to work on the future topics that mattered in this project.
Products used

Education
Your team learns the future.
AI bootcamps, masterclasses and trainings, so your team uses new technologies itself.
Learn more
Innovation Consulting
Innovation that ships.
Strategy, delivery and transformation. We turn trends into solid roadmaps and real projects.
Learn more
Keynotes
The future on your stage.
Nick Sohnemann & Roman Weishäupl activate your audience for what's next.
Learn moreHow we did it.
From the first idea
to a finished result.
4 steps, how FUTURE CANDY delivers a project like this.
A preliminary talk about the topic, the participants and the desired outcome – so the workshop pays into a clear goal.
We design the flow, exercises and inputs so that a concrete, usable result stands at the end.
A facilitated working session: working on the topic together, trying out technologies, capturing results.
Documenting the results and recommending how things continue inside the company afterwards.
Planning something similar?
We show you on a real use case what's possible today, from the first idea to a finished result.