Ferrero Trend Café

Multisensory experiences are becoming increasingly important for strengthening the bond between brand and customer. That raises the question of how such technologies can be sensibly integrated into marketing strategies to create a lastingly impressive brand experience.

Ferrero created the "Simulated Senses" trend café, presenting a broad spectrum of multisensory technologies through interactive workshops and talks. FUTURE CANDY designed three themed stations there that made the influence of sound, scent and haptic feedback tangible.

The Ferrero Trend Café featured a variety of stations presenting multisensory innovations. Practical examples made it tangible how technology speaks to emotions and gives brand messages more intensity. Hypersound – precision in sound marketing. This station showed how directed sound waves can be aimed specifically to create a "sound shower". That allows messages to be delivered to particular target groups without disturbing anyone else – ideal for personalised marketing campaigns. Aromajoin – scent as a brand ambassador. Scent marketing was used to demonstrate how deliberately deployed aromas can strengthen brand perception. Fitting scents intensify emotional connections and give campaigns an additional dimension that touches customers deeply. Woojer Vest – immersion through haptic feedback. Using the Woojer Vest, the sense of touch was addressed: vibrations created an immersive experience that amplified emotions and connected participants with the brand on a new level.