bevh keynote with interactive show elements

What will the future of e-commerce look like, and how can that future be made tangible today?

A keynote at the anniversary gala of the German E-Commerce and Distance Selling Trade Association setting out key trends, exemplary use cases and recommended actions, to give inspiration for the years ahead.

On 2 June 2022 the German E-Commerce and Distance Selling Trade Association (bevh) celebrated its 75th anniversary in Solingen, the city where bevh was founded. To close the evening programme, Nick Sohnemann gave a keynote addressing the question "What does the future look like in 2047?" So all the guests looked 25 years ahead, to the association's 100th anniversary. Three major topics were at the centre of the talk: circular economy, user experience and brands as platforms. These fields came with three major theses on how e-commerce in particular will change in future. Sustainability is everything – circular economies produce 95% less waste. User experience or nothing – the commerce world of the future will be effortless for users. Brand platforms for life – brands can create worlds with shared values, and without products. Delivery in the future was also covered in the talk and rounded off with a small show element, so the audience could get an idea of how orders will be delivered directly to people within a very short time in 25 years, even when they are not at home at the moment of delivery. To make this keynote interactive and engaging, we integrated polls with the guests as well as tech gadgets, including a 3D food printer, smart speakers and a Segway robot. So on this celebratory occasion the future could be experienced at first hand!