The AVATUNNEL on tour – 6 cities, 1 experience
In spring and summer 2025, FUTURE CANDY toured Germany and Austria together with Deutsche Telekom. In our luggage: our own AVATUNNEL – an immersive experience station where transformation is not just explained but lived.
The Challenge.
The task
we faced.
Making digitalisation experienceable – low-threshold, interactive and with personal value for every visitor.
The Solution.
Was wir daraus
gemacht haben.
The AVATUNNEL as the centrepiece of the Telekom stand – an interactive experience that transforms participants from their real self into a digital avatar within a few minutes
What is the AVATUNNEL? The AVATUNNEL is more than a gimmick – it symbolises the journey from the analogue into the digital. Within a few minutes visitors go through four steps that catapult them into an extended reality: Step 1: Photo A portrait picture is taken in front of the photo wall – the basis for their very own avatar. Step 2: Personalisation The avatar is customised on a touchscreen: hairstyle, glasses, clothing – all freely selectable. The result is a digital self worth showing. Step 3: Sticker print During the metaverse experience, a portrait of the avatar is printed as a sticker. Most people stuck it straight onto their lanyard – as a badge of their future experience. Step 4: Metaverse experience With the Meta Quest 3 it is off into the Telekom metaverse: a virtual visit to the "Telekom Cube", interaction with other avatars, discovery of digital exhibits and participation in an interactive challenge. The AVATUNNEL at the regional Digital X Digital X is Europe's largest digitalisation initiative, launched by Deutsche Telekom. The regional editions in 2025 brought this experience directly into the cities and to the people there. FUTURE CANDY was on site at all six locations, with the aim of making digital transformation experienceable. What stood out at each location: high visitor numbers from local companies, start-ups and decision-makers; strong exchange on topics such as connectivity, AI, cybersecurity and sustainability; and the AVATUNNEL as the connecting highlight across all regions – from the first selfie to the last metaverse check-in. CONCLUSION The AVATUNNEL proved the point: anyone who wants to understand digitalisation has to experience it. What remains? A personal avatar, a genuine aha moment – and the wish for more formats like it.
What stuck
in the end.
A real crowd magnet that stages technology in a tangible, personalised way. Plus: a take-away sticker that people genuinely took away.
Our Products
What we put
to work here.
Products by FUTURE CANDY – put to work on the future topics that mattered in this project.
Products used
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Learn moreHow we did it.
From the first idea
to a finished result.
3 steps, how FUTURE CANDY delivers a project like this.
We clarify what experience should emerge and which technology carries the message most strongly.
Building the experience, from hardware to staging, and integrating it into your context.
The experience goes live: visitors experience future technology directly and with their own hands.
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We show you on a real use case what's possible today, from the first idea to a finished result.