FUTURE CANDY x humanoid Robot at OMR 2025
SAP at OMR 2025 – Leading the Conversation on the Future of Business
When it comes to digital transformation at scale, SAP didn’t just show up at OMR 2025—it led from the front. In the midst of over 70,000 attendees, SAP created a standout experience that combined enterprise innovation with real-world relevance.
From live demos and immersive showcases to exclusive partner sessions and networking moments, the SAP booth became a go-to destination for those serious about the future of intelligent business. A private SAP reception and a spotlight session on Day 2 underscored the brand’s commitment to driving impact through technology, data, and collaboration.
It was clear: SAP is where business meets innovation—at eye level with the real world.
Enter: Otto – Our Walking Icebreaker
And just when the crowd thought they’d seen it all… Otto showed up.
Developed by Booster Robotics and brought to OMR by FUTURE CANDY, Otto is a humanoid robot that doesn’t speak a word—but he walks, waves, and completely steals the show.
Deployed as our friendly “innovation ambassador,” Otto greeted visitors, posed for selfies, and turned heads across the expo floor. He wasn’t just a gimmick—he was a conversation starter about the future of robotics, AI, and human-machine interaction in enterprise contexts.
Otto reminded us that sometimes, you don’t need words to make an impact.
Looking Ahead
OMR 2025 proved once again that real innovation happens when ecosystem players connect, explore, and get inspired together. We were proud to support SAP’s presence with our own contribution to the experience—and yes, we’re already planning what comes next.
Want to be part of the next chapter?
Save the date: May 4–8, 2026 – when we return to Hamburg with the SAP Partner VIP Innovation Tour.
Let’s keep building the future—together.
What to Expect from the SAP Partner VIP Innovation Tour 2026
The SAP Partner VIP Innovation Tour 2026 will take place during OMR in Hamburg (May 4–8, 2026) and is designed exclusively for SAP partners. The curated experience includes:
- – OMR Tickets and SAP Executive Lounge access to the OMR Festival, including speaker sessions, backstage insights, and SAP’s premium presence
- – Exclusive company visits to innovative startups and corporates in Hamburg’s tech ecosystem
- – Networking opportunities with fellow SAP partners, thought leaders, and special guests
- – Luxury accommodations, full hospitality, and a behind-the-scenes look at one of Europe’s top digital events
Whether you’re looking to spark new ideas, build strategic partnerships, or simply reconnect with peers—this tour offers unmatched access, insight, and inspiration.
IF YOU WANT TO JOIN US IN 2026 DROP US AN E-MAIL!
