FAQ
Answers on services, process & technologies
The most common questions for our innovation agency in Hamburg, answered concisely. From services and project process to technologies like AI and robotics. Your question not here? Get in touch directly, we reply within 24 hours.
About FUTURE CANDY
What exactly is FUTURE CANDY?
FUTURE CANDY is an innovation agency from Hamburg that helps companies understand and apply new technologies and translate them into concrete business models. Since 2013 we've delivered over 900 projects for more than 450 clients in 19 countries.
Which industries does FUTURE CANDY serve?
We work across industries with companies from manufacturing, retail, telecommunications, healthcare, media and many other areas, from corporations like Deutsche Telekom to mid-sized hidden champions. A selection is shown in our project overview.
How is FUTURE CANDY different from classic consultancies?
We combine strategy with delivery. Instead of just delivering concepts, we build prototypes and test ideas directly in the market, following our DREAM.DARE.DO. principle.
Is FUTURE CANDY also suitable for mid-sized companies?
Does FUTURE CANDY operate internationally?
Yes, we work with international partners and organize innovation journeys worldwide, including to China, Silicon Valley and other technology hotspots. Our home market is the DACH region, based in Hamburg.
Are there references or projects?
Yes, we've delivered over 900 projects with companies from various industries. You'll find a selection in our project overview.
Services & Formats
Does FUTURE CANDY also offer workshops?
Yes, we regularly run innovation workshops, trend sessions and technology demos for companies and teams, on site, remote or in our showroom in Hamburg.
What are innovation journeys?
Innovation journeys are curated trips to the world's most important technology hotspots, where companies experience new trends live, such as our China innovation journey with visits to leading tech companies and startups.
Does FUTURE CANDY support implementation?
Yes, we support companies not just conceptually but also in developing and implementing innovation, from the first prototype to a market-ready product.
Can FUTURE CANDY develop existing products further?
Yes, we analyze existing offerings and develop innovative extensions or entirely new approaches, often as part of our Zero-to-One innovation program.
What is the FUTURE CANDY SUMMER ACADEMY?
The SUMMER ACADEMY is our own event: since 2023 we host it once a year at the end of August in Hamburg, a day of keynotes from practitioners, hands-on masterclasses and technology to touch. In 2025 speakers included Heise Online, the Deutsche Bundesbank and the Potsdam Institute. You can find all editions under Our Own Events.
Does FUTURE CANDY also offer webinars?
Yes. When a whole company needs to get on the same page, we also run AI masterclasses remotely, with no participant limit. For Sparkasse Oberhessen around 150 employees joined at the same time. More on that in the project and on our education page.
Working Together & Process
How quickly can a project start?
As a rule we can start within a few weeks, depending on the scope and goals of the project. Keynotes and workshops are often possible at even shorter notice.
How long does an innovation project take?
Projects range from one-day workshops to multi-month innovation programs with development and implementation. We define the scope together in the kick-off.
What are typical results of a project?
Typical results are working prototypes, new business models, validated ideas or concrete innovation strategies, always tangible, never just paper.
How does FUTURE CANDY work with clients?
We work closely with your teams, iteratively, hands-on and as equals, to achieve fast and tangible results.
How do I actually start an innovation project?
Best with a first workshop or an analysis to identify potential and concrete starting points. You can arrange a no-obligation first conversation directly through our contact form.
How can I arrange a first conversation?
Via our website or directly through the contact form; we get back to you within 24 hours. By phone you can reach us at +49 40 52 47 66 6-0.
Are there innovation journeys within Germany too?
Yes. Besides China, Silicon Valley or India, we also curate compact trips right on our doorstep, such as two days in Hamburg with eight company visits for Kreissparkasse Diepholz or tours into the AI ecosystem in Heilbronn. You can find all destinations under Innovation Journeys.
Technologies & Methods
Which technologies are especially relevant right now?
Right now the key innovation drivers are above all artificial intelligence, humanoid robotics, physical AI, XR and platform economies. Which technology is relevant for your company, we clarify in a potential analysis.
What role does AI play at FUTURE CANDY?
Artificial intelligence is a central part of many projects, especially in automation and new services. With our AI consulting we support companies from strategy to implementation.
How does FUTURE CANDY help with digital transformation?
We identify relevant technologies and develop concrete applications that can be implemented directly in the company, from pilot to rollout.
Which methods does FUTURE CANDY use?
We combine design thinking, rapid prototyping, trend analysis and technological exploration, always adapted to the goal and maturity of the project.
How are ideas tested at FUTURE CANDY?
Ideas are quickly validated through prototypes, user feedback and market tests. That way budget only flows into concepts that provably work.
What is a pretotype?
A pretotype is the stage before the prototype: not the product, but the idea made tangible, good enough to make an investment decision before millions are spent. This is how we built the CONCEPT T ROUTER for Deutsche Telekom as a physical model; the resulting design study was later shown at Mobile World Congress 2024.
Does FUTURE CANDY use AI itself?
Every day, and more consistently than most. We run our own AI agent in the messenger named Martha and build our own tool suite Candy Dash via vibe coding, quotes, expenses, travel, HR and tech inventory in our own cloud instead of SaaS subscriptions. We show both as real-world examples in consulting and masterclasses.
Innovation & Success
Does FUTURE CANDY also work with startups?
Yes, we connect companies with startups and new technologies to drive innovation faster, as a scouting partner and bridge-builder into the tech scene.
Can FUTURE CANDY strengthen a company's innovation culture?
Yes, we help companies build innovation processes and activate teams, through trainings, formats and experiences that spark enthusiasm for the future.
How do you measure the success of innovation?
Success shows through validated business models, successful market tests and concrete implementations, measurable against clear criteria defined up front.
What are the benefits of working with FUTURE CANDY?
Companies benefit from fast implementation, direct access to new technologies and practical innovation, with over ten years of experience from more than 900 projects.