Ferrero Trend-Café

The Ferrero Trend Café featured various stations that presented multisensory innovations. Practical examples were used to demonstrate how technology can appeal to emotions and communicate brand messages.

Practical examples were used to illustrate how technology appeals to emotions and intensifies brand messages.

1. Hypersound – precision in sound marketing
   This station showed how directed sound waves can be specifically aligned to create a “sound shower”. This allows messages to be delivered to specific target groups without disturbing others – ideal for personalized marketing campaigns.
2. Aromajoin – the fragrance as a brand ambassador
   Scent marketing was used to demonstrate how the targeted use of aromas can strengthen brand perception. Appropriate fragrances intensify emotional connections and give campaigns an additional dimension that touches customers deeply.
3. Woojer Vest – immersion through haptic feedback
   The Woojer Vest was used to appeal to the sense of touch: Vibrations created an immersive experience that intensified emotions and connected participants to the brand on a new level.